A galvanising manifesto for an evolving customer.

Autumn Winter 2018 collection was named “Grow Up” as a marked signalling of a new direction for the House of Holland brand. New backing, design teams and a renewed energy called for a galvanising manifesto. This was created by poet Max Wallis, first as show notes, later worked into a film by director Fenn O’ Meally. Both of which created a demand for both T-shirts and posters bearing the text. A modern day manifesto for a the ever evolving House of Holland woman.

Poem.

Having previously collaborated with the brand on the Top 8 project the previous year, the Poet, Max Wallis was already a part of the House of Holland family and created the manifesto.

Tee.

The logical place for the brands new manifesto to be printed and marketed to their audience.

Poster.

Demand for the T-shirts was such and online engagement with pull quotes from the full poem that a poster was created and sold.